Insights from a 10 year study
What distinguishes the truly great? They are intelligently conservative. This means that they are open for new ideas but never bet the entire company on a new initiative. They acknowledge that prior strategies had some merit and make careful adjustments. And their leaders are solid company men and women, not charismatic superstars.
Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, Christian Stadler directed a team of eight researchers in a study of some of the world's oldest and most stellar companies.
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"Christian analysis of business history is a source of inspiration for the future." —Jeroen van der Veer, former CEO of Shell
"Christian has a great skill for blending extensive empirical research with interesting case examples and coming out in the end with practical ideas." —Chris Zook, author of Profit from the Core
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