Although very challenging, the current recession is by no means the first economic crisis that companies have faced. A 6-year study by a team from University of Bath and Innsbruck University explores how 18 European companies have survived and prospered for more than 100 years, overcoming the Great Depression, two World Wars and two Oil Crises. Their experiences shed valuable light on how to thrive even in turbulent times and achieve enduring success. This is their recipe for success: - Exploit before exploring
- Manage finance and other assets conservatively
- Remember and share both mistakes and triumphs
- Diversify into related businesses
- Change in culturally sensitive ways
Learn more: YouTube, Videos, Fortune/CNN1, Fortune/CNN2, MIX, Rorotoko, Consulting Magazine, FAZ, BNET, Strategic Direction |
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What others say about the book: "Christian Stadler's analysis of business history is a source of inspiration for the future. As an executive, its perspective and insights keep you humble. Moreover, it is delightful reading." —Jeroen van der Veer, Former CEO of Shell
"Christian Stadler defines clear principles for persistent business achievement; ones that Nokia continues to adopt in driving for success." —Jorma Ollila, Chairman of Nokia Buy Book - Amazon.com
- Amazon.co.uk
- Barnes & Noble
- Borders
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We would like to thank the “Jubiläumsfonds der OeNB” for funding our research and Davis Dyer from The Winthrop Group, Inc. for his ideas and support.
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Last Updated ( Monday, 12 December 2011 )
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