With the recent robust performance of stock markets we are hearing once again hot rhetoric about new business models that had cooled with the collapse of the New Economy. A team from Innsbruck University conducted a major 4-year study of long-lived European companies to show why some skepticism is appropriate. We selected 18 large companies that survived for more than 100 years and outperformed the market over the past 50 years. We sought to understand how these companies have been able to achieve enduring success.

While we expected results to differ from the latest fads, the outcome took us by surprise none the less. To learn more, visit our LECTURE HALL . A more detailed account of our findings will be available in our up-coming book: Enduring Success. What we can learn form the history of outstanding European corporations. In case you have any questions. Feel free to contact us directly.

We would like to thank the “Jubiläumsfonds der OeNB” for funding our research.
We conducted our research at Innsbruck University School of Management and would like to acknowledge the support of the Dean Prof. Dr. Stephan Laske, as well as our colleagues at the Department of Strategic Management, Marketing and Tourism.
Finally we want to thank Davis Dyer from The Winthrop Group, Inc. for his ideas and support.