Insights from a 10 year study
When your company is doing well, revenue is pouring in, and your stock is rising, how do you know if you could be doing better? Benchmarking is the obvious answer. For 10 years we compared companies that succeeded for more than 100 years with solid but less stellar comparison companies. We combed through corporate archives, interviewed top executives (including 17 CEOs and Chairmen), and analyzed annual performance data.
What distinguishes the truly great? They are intelligently conservative. This means that they are open for new ideas but never bet the entire company on a new initiative. They acknowledge that prior strategies had some merit and make careful adjustments. And their leaders are solid company men and women, not charismatic superstars.
The Book - buy on amazon
Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, Christian Stadler directed a team of eight researchers in a study of some of the world's oldest and most stellar companies.
"Christian analysis of business history is a source of inspiration for the future." —Jeroen van der Veer, former CEO of Shell
"Christian has a great skill for blending extensive empirical research with interesting case examples and coming out in the end with practical ideas." —Chris Zook, author of Profit from the Core
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